Special offer for tourism

Connect PHOBS analytics with Google Analytics 4

Phobs GA4

Are your page visits great but don't result in reservations? Discover why is it like this with expanded PHOBS system analytics.

What happens after clicking BOOK …

By redirecting the user to reservation system PHOBS an important part of analytical data in the last step remains unknown.

  • Where did most of the conversions come from?
  • Should I keep on investing in Facebook campaigns?
  • Is the conversion better than from Google ads?
  • Why don’t users choose to book?
  • Are current marketing activities efficient?

Classic Google analytics can’t give you these answers. PHOBS analytics is crucial for understanding purchase decisions.

With complete integration of PHOBS analytics into your Google Analytics 4 (GA4) account you combine all key metrics of success and get the whole picture of your users.

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Track user from first contact all the way to conversion

Standard GA4 settings track users’ journey until the point they are interested in reservation.

By integrating it into a united system with PHOBS analytics you can follow them even further all the way to the end of reservation process through PHOBS system.

  • Unite user’s path into a cohesion
  • Follow their actions from start to finish
  • Use remarketing for unfinished reservation
  • Get complete data needed for deciding next marketing steps

Get better understanding of your users’ behaviour

Optimize user experience. Integrating PHOBS metrics into GA4 gives you the whole picture of your web page’s users.

With information showing users’ behaviour within the reservation system, you can unite their whole journey to the final conversion.

  • Which are key trigger points?
  • Which channels lead to the most reservations?
  • Which content on your web page are most relevant for the user and persuasive?
  • Where are the possible obstacles that can stop the conversion?
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Do I really need PHOBS analytics?

Get a free consulting about your analytics needs with our team.

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Goal oriented remarketing lists

Regain the attention of customers that entered the reservation system PHOBS but did not finish the reservation. With the support of the analytic data, you can precisely target remarketing activities into finishing the reservation.

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Discover marketing activities, that bring the highest ROI

Direct investments into activities, that bring results.

With complete insight into analytics, it quickly becomes clear which communication channels, campaigns, partner connections/links(?) or other marketing activities bring the most completed bookings.

These data help you to distribute your marketing budget more efficiently.

Do you need complete web page renovation, creative digital solution, or in-depth workshop for better understanding of analytics?

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